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Article
Archive
FiM
Campaign Release
Sun-Maid
& FiM Target School Distribution Channels
Sun-Maid's
new campaign targeting children and parents also aims to open
new in-school distribution channels for their healthy raisin snacks.
September 29th, 2002
FiM Insight
Top
Stats on Kids
Get the lowdown on youth trends with these essential kids' stats
from Childwise.
May 29th, 2001
FiM
Insight
Power
to the Parent
Miles Hanson, Managing Director of the Marketing Store Worldwide,
argues
that smart marketers should not wait for regulation before adopting
a responsible attitude towards kids advertising: parents are already
the ultimate arbiters.
June 1st, 2000
Marketing
Week Case Study
Hair
Raiser
When
Sara Lee wanted to extend Brylcreem's appeal to the new generation
of teenage boys, it employed promotions agency FiM to develop
a tightly-targeting sampling drive in schools. By Kelly Berman.
February 24th, 2000
FiM
Insight
Tapping
Teen Spending - Online
Kevin Sefton, Managing Director of Generation Y Ltd, explains
how his company plans to revolutionise online teen shopping through
special web-based voucher accounts that allow teens to shop without
credit cards.
December 25th, 1999
FiM
Insight
Pester
Power vs. Purchasing Power
Move over pester power. FiM Director Eddy Harding argues that
the key to success in the kids' market lies in harnessing kids'
purchasing power.
October 25th, 1999
Market
Trends
US
Teens Ready To Spend Online
A
sign of things to come: A glimpse at the rapid growth of online
spending among kids in the US. Source: eMarketer,1999
September 27th, 1999
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