Pre-school & Parents KiD&KIN
5-6 year olds The Primary Bag Prime Time
8-9 year olds First Impressions Prime Time
14-15 year olds Trendsetterz
15-16 year olds sacCess
Teachers The Teacher's Pack
TARGETING KID CONSUMERS: Pester Power vs. Purchasing Power 1998 Trendsetterz Survey Results (extract) 1500 14-15 year olds polled