| The First Impressions Bag
Programme Outline - Distribution - Deadlines - Pricing & Ordering PROGRAMME OUTLINE
The First Impressions Bag is a smart compilation of product samples, branded premium items and special offers targeted specifically at 8-9 year old (Y4) children and their parents. 200,000 First Impressions bags are distributed annually to registered primary and junior schools across the UK, where they are handed to the children by their teachers. As with all FiM bags, First Impressions bags are completely FREE to schools and pupils. Only schools that have registered with us will receive the bags, ensuring that your message hits its target accurately, and with no waste. Previous participants in First Impressions have included:
Biro Bic, Topps, Redan, Bird's Eye, California Prunes, Bestfoods, Cereal Partners, Kellogg's and Disney Book Club. All products and insertions included in First Impressions must fulfil our ethical marketing criteria. This guarantees positive and valuable content for the children, and maintains the enthusiasm of parents, teachers and schools for the programme. It also sends a strong message about your brand to both parents and children: If you are in the bag, you are right for children! DISTRIBUTION
The bags are distributed in March to registered schools across England, Wales and Scotland. Consignments are delivered by road to a named teacher with a POD (proof of delivery) system. Only schools that have registered with us will receive the bags, ensuring that your message hits its target accurately, and with no waste. As with all FiM schools sampling bags, First Impressions bags are completely FREE to schools, children and parents.
DEADLINES
First
Impressions Bag - TBA
PRICING & ORDERING
For the latest pricing and ordering information, and to reserve space in the next First Impressions Bag, call FiM now on 01628 785 444, or click here to send your request by e-mail! |