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KiD&KIN
Programme Outline - Distribution
- Deadlines
- Pricing & Ordering
Launched
in April '99, KiD&KIN
product sampling bag extends FiM's School Sampling Bags programme
to parents.
PROGRAMME
OUTLINE
The
KiD&KIN
bag
is a smart compilation of product samples, branded premium items
and special offers targeted at parents
of pre-school (3-5
year old)
children.
The
pre-school sector includes 3-4 year old children in Nurseries
as well as 4-5 year olds in Reception classes in Infant and Primary
Schools.
As
with all FiM bags, KiD&KIN
product sampling bags are completely FREE to schools and parents.
Only
schools and nurseries that have registered
with us will receive the bags, ensuring that your message hits
its target accurately, and with no
waste.
The
KiD&KIN
bags have proved a smash hit with parents and participants alike.
Frequent participants who have leveraged the unique targeting
ability of the bags to boost their brands' results include the
BBC, the Department of Health (5
a day campaign), California Prunes, Sun Maid Raisins, Grolier,
Dove, Comfort, Surf,
Nestle and Robinson's.
DISTRIBUTION
120,000
product sampling bags are distributed every April
and October to registered Nurseries and Reception
classes across
England.
Consignments
are delivered by road to a named teacher with a POD (proof of
delivery) system.
DEADLINES
The KiD&KIN Bag - October 2008
Confirmation required by: 29th August
Insert collation begins: 29th September
Distribution: w/c 27th October
PRICING & ORDERING
Call
FiM on 01628 785 444 NOW for current prices on KiD&KIN
insertions. You can also contact us by email, just
click here!
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