"For advertisers, kids must be a nightmare to reach, let alone impress... So three cheers for First Impressions Marketing and its school sampling bags that reach our kids in the classroom.
     Colourful carriers are given out to kids in schools by their teachers (who are given a grown-up goody bag for their efforts) and are crammed with sample products for them try try at their leisure.  
     There are different bags for different age groups, so if you feel inclined, you can even compare responses between eight- and fifteen- year olds.
     ...Given the cost and targeting problems involved in capturing the attention of kids using traditional media, I think these bags are an attractive option for advertisers. I only wish there were a grown up version."

Marilyn Wicks
Client Services Director, Propellor Direction

"...According to [FiM Projects Director, Eddy Harding], manufacturers have been turned down [by FiM] because their products are too sugary or sexist. Companies and brands which have successfully negotiated these hurdles for inclusion in the Primary Bag include Quaker, Lego, and Valiant Technology.

'It is a very direct and innovative means of attracting people's attention to our products.' says Valiant director, Gill Manvell. 'And there is such variety in the pack that I think it will appeal to every one'."