"...the (Primary) bag enables manufacturers to communicate directly with an elusive and otherwise difficult to reach sector, to target and test new products.

The general manager of consumer adhesives at [Henkel] Prittstick has used the Primary Bag and understands the need for caution when it comes to targeting such a young age group. "Children are greatly influenced by brands and it is everybody's wish in fmcg to encourage children to try their brands from the earliest possible age" he says "But this must be done in an ethical way - Primary Bag does just that."