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FiMwho?
First
Impressions Marketing (FiM) was established in 1992
as a consultancy specialising in the field of in-school marketing,
primarily through its Schools
Sampling Bag Programmes.
These
programmes, based on our six ethical
marketing principles,
represent the singlemost targeted
method of brand promotion to children in the UK, reaching
1 in 4 UK children per age group.
FiM's Schools Sampling Bag programs now reach
over 1,000,000 children every year.
FiM's
specialisation in the youth market has also made us a valuable
industry source for targeted market research. FiM questionnaires
are regularly distributed to children of different ages through
our sampling bags, gathering vital information on changing tastes
and trends in the youth market. To find out more about our market
research surveys, or how you can add your question to our next
survey, click here.
FiM
is also the publisher of "Prime Time" magazine, a sponsored
bi-annual magazine developed specifically for Primary School children
and their parents. "Prime Time" is FREE to parents and
children, and has a current circulation of over 200,000 per issue.
FiM
can also be commissioned to develop bespoke sampling bags. Contact
us for more details.
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